Loss of reputation, brand damage, and social trends are examples of risks in which general class of risk?

• A. Technological
• B. Social
• C. Juridical
• D. Political

Answer: (B)

In risk management, risks are categorized by the domain they originate from. Loss of reputation, brand damage, and shifts in public sentiment arise from how society, customers, and publics perceive an organization. These are classic examples of social risk, since they stem from social norms, values, media coverage, and evolving public expectations. They are not primarily about technology (which would involve systems or cyber failures), legal or regulatory issues (juridical risk), or government actions and policy shifts (political risk). So, the best fit is social risk because it captures how social dynamics and public perception can impact an organization’s reputation and brand.